From your station logo to contest headers, blog posts and email blasts, the typography you use says a lot about your brand. Consider some of the quick tips below when selecting the perfect fonts for your own content.
1. For digital content, stick with web safe fonts
For web page and email copy, it’s best to stick with a web-safe font for your body text. Web safe fonts are typically pre-installed on most computer operating systems. This means your audience likely already has these fonts on their devices, so they will display correctly when your page is viewed. To learn more about web safe fonts, visit cssfontstack.com.
2. Select a font that is easy to read.
If you’re designing print materials such as fliers, one sheets, or other sales and marketing materials, serif fonts such as Times New Roman, Garamond, or Georgia, are easier to read. However, for digital materials, sans-serif fonts such as Verdana, Arial, or Open Sans are more legible on computers, tablets, and mobile devices.
3. Limit the number of fonts per page
As a best practice, consider limiting the number of typefaces on each webpage to no more than three (although two is the ideal number). Doing so can not only give the page a better design aesthetic, but it will also help your page load faster.
For more tips on enhancing your digital content, check out this post about style guides.
