August is just around the corner, which means school will be back in session soon. If your station is located near a college campus, chances are that, right now, apartment complexes in your community are running specials and working tirelessly to sign leases and lock in new student residents. This is the perfect opportunity to approach a complex or property manager in your area to sell a sponsored promotion! If you’re in need of a contest idea to pitch to a potential advertising partner, consider one of the following suggestions tailored specifically to apartment complexes.
Best Apartment Feature (Voting Bracket Contest)
Team up with a local complex to offer their residents and your members a chance to vote on their favorite available amenity. From swimming pools and fitness centers to special resident events or even private nature trails or dog parks on the property, let your audience crown one feature of your sponsor’s complex as the ultimate perk. Have your advertising partner provide attractive photos of each amenity to include in the bracket to entice potential residents. This type of contest can not only drive traffic to your site and raise awareness for your sponsor, but it could also increase their new lease sign-ups for the year!
Why I Love My Apartment Contest (UGC Contest)
Let your audience share why they love where they live for a chance to win free rent for a month or other goodies! Run a UGC (user-generated content) contest allowing members to submit a photo of their apartment and a short description explaining why they enjoy living there. They can then encourage their friends and family to vote for their submission to help them win a prize from your sponsor.
Win Your Dream Apartment Makeover (Sweepstakes)
Give those new residents a chance to deck out their apartment with a Dream Apartment Makeover Sweepstakes! You could even save on design resources by using our free Dream Apartment Makeover contest template, promo graphics, sample tweets, talking points, and newsletter copy. Consider securing multiple sponsors for this type of promotion, from apartment complexes and property managers to furniture stores or home goods merchants.
Click the button below to download the free campaign template and get started on this promotion today!
For other contest suggestions and target sponsor ideas for fall, check out our new Q4 Campaign Concepts Guide.
